Pricing can be such a struggle when it comes to your photography business and I want to help alleviate some of that unnecessary stress and uncertainty. There are some common mistakes that photographers make when determining what to charge clients — and in this week’s episode, I’ll be breaking them down for you.
If you’re feeling overwhelmed and don’t know where to begin when you’re setting your rates — you should first determine your cost of business. You’ll want to ensure that you’re charging enough to cover your expenses and still bring home an income. This provides you with a solid foundation for gaining some clarity on how much you should be charging to allow yourself to meet your income goals.
It’s important to keep in mind that most of the time, clients are booking you based on your personality and what type of experience you can offer them. At the end of the day, you have a skill that they lack and it’s all about marketing yourself appropriately so that they see the value in the service that you’re offering.
Finding the right pricing model for your life and your values is so important — as it will inevitably determine how you’re spending the majority of your time. Personally, if I’m spending time away from my family, I’d rather be behind my camera and not spend hours on the tasks that I don’t enjoy as much.
I talk about:
- The mistakes photographers make when it comes to their pricing strategy
- How to avoid these mistakes and find the model that works best for you
- The importance of determining what you love doing the most — as it’s where you’ll find the most success
About Kate Hejde
Kate Hejde is the host and creator of How You Pictured It Podcast and Dear Kate Brand Strategy. She helps photographers create a profitable business that fits into their lives. With over 10 years of experience running her own photography business, while raising three kids, Kate believes that business is not one size fits all and that you define your own success. Kate teaches through her podcast as well as through course, group coaching, and 1:1 mentoring.
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