How You Pictured It


The photographer's podcast about business, without the boring.  I cover things from pricing to social media, to blogging; finding new clients, and creating repeat ones. All in a way that fits your life, just How You Pictured It!

Episode 14: Creating Ease in Your Photography Business

photography business podcast

 Episode 14: Creating Ease in Your Photography Business

Listen on: Apple Podcasts | Spotify



Have you heard of the practice of choosing a word of the year? I talk more about exactly what a "word of the year" is and go into my word for 2022 which is Ease.  I share how I see ease and how I'm using the word as a guidepost for decisions in 2022. I talk about ease in personal and business decisions + how to bring ease to your clients. This episode is your permission slip  to "Let it Be Easy" as coined by Susie Moore in her book of the same title.

I also share about the upcoming audio summit for photographers that I'm putting the final touches on now. Registration officially opens Thursday with more details, but you can get on the early bird list here.

Grab the book at 


About Kate Hejde

Kate Hejde is the host and creator of How You Pictured It Podcast and Dear Kate Brand Strategy. She helps photographers create a profitable business that fits into their lives. With over 10 years of experience running her own photography business, while raising three kids, Kate believes that business is not one size fits all and that you define your own success.  Kate teaches through her podcast as well as through course, group coaching, and 1:1 mentoring. 

Check out Kate Online: Website | Instagram | Tiktok | Pinterest